A37 — eCommerce marketing company logo

ConversionWeb Design

Beautiful is table stakes.We design for conversion.

Your store is your best salesperson or your biggest leak. A37 designs and builds storefronts and landing pages where every scroll, section, and CTA is placed to move a buyer forward.

Book a consultationStart Your 15-Day Free Trial

Conversion-first · Shopify, WooCommerce, Magento & headless · Fast by default

Built on the platforms you already run

ShopifyShopify PlusWooCommerceMagentoNext.jsReact

Traffic is expensive. Losing it on-site is worse.

You can win the ad auction and the ranking and still lose the sale: to a slow page, a confusing PDP, or a checkout with too many steps.

The maths is brutal. At ₹200 per click, a store converting at 1% pays double per order what it would at 2%. Most stores we audit leave that second percent on the table in fixable places: page speed, mobile UX, trust signals, and offer clarity.

A37 approaches web design like CRO people, not decoration people: research, wireframe, build, measure, iterate. The result looks premium because it converts premium.

What a web engagement covers.

Research & UX

  • Analytics and heatmap review: where visitors stall and drop
  • Competitor teardown: what category leaders do on PDP and checkout
  • Wireframes and user flows for every template
  • Mobile-first information architecture

Stores & Pages

  • Shopify / WooCommerce / Magento store design and builds
  • Headless builds on Next.js for brands that need custom experiences
  • Campaign landing pages: per audience, per offer
  • PDP, PLP, and cart redesigns built on a reusable design system

Conversion & Speed

  • CRO audits with a prioritised A/B test roadmap
  • Core Web Vitals optimisation: LCP, CLS, INP budgets per template
  • Trust architecture: reviews, guarantees, delivery promises placed where they convert
  • Accessibility pass: contrast, focus states, semantic markup

Content & Handover

  • CMS setup so your team edits without a developer
  • SEO-safe migration: redirects, metadata, structured data preserved
  • Analytics and event tracking configured and QA'd
  • Documentation and a training session for your team

We design for the next click.

Every template has one job: move the visitor one step closer to checkout. Everything on the page either helps that click or competes with it.

Three rules we build by:

  1. 01

    Speed is conversion

    Every 100ms of load time costs conversion, so performance is a design constraint, not an afterthought.

  2. 02

    Clarity beats cleverness

    Buyers don't decode. Offer, price, proof, and next step visible without scrolling on mobile.

  3. 03

    Test, don't argue

    Design opinions are hypotheses. The A/B roadmap settles them with orders, not taste.

From audit to launch.

  1. 1

    Week 1

    Audit & research

    Analytics, heatmaps, session recordings, and competitor review. We agree the conversion thesis before anyone opens Figma.

  2. 2

    Week 2–3

    Wireframe & design

    Wireframes first, then high-fidelity design in Figma against your brand system. You approve every template.

  3. 3

    Week 3–6

    Build

    Theme or headless build with a performance budget enforced from the first commit. Staging link from week one of build.

  4. 4

    Launch week

    QA & launch

    Cross-device QA, tracking verification, redirect map, Lighthouse pass, and a monitored go-live with instant rollback ready.

  5. 5

    Ongoing

    Iterate

    The A/B test roadmap goes live: one test at a time, measured on orders, compounding into the next.

The stack we build on.

Commerce Platforms

ShopifyShopify PlusWooCommerceMagento

Headless & Custom

Next.jsReactVercel

Design

FigmaMotion prototypes

Analytics & CRO

GA4HotjarMicrosoft ClarityVWO

Performance

LighthouseCore Web VitalsCloudflare

Is this the right fit?

  • Your conversion rate is below category benchmarks
  • You're driving paid traffic to a homepage instead of landing pages
  • Your store looks dated next to the competitors winning your customers
  • Your site is slow on mobile and you can feel it in the numbers

When it isn't the right fit

Builds are scoped fixed-price after a free consultation: no hourly billing, no scope creep.

Scoped fixed-price. No surprises.

Custom pricing

Scoped per project after a free consultation

Book a consultationStart Your 15-Day Free Trial

Fixed-price quotes · You own everything we build

  • Landing pages are included in Loop Managed plans; full store builds and redesigns are scoped separately.

A37 Loop

Want this plus your whole marketing, on loop?

A37 Loop bundles strategy, content, publishing, ads, and reporting into one AI-powered subscription, from $99/mo. 15-day free trial, no card needed.

Explore A37 Loop

Let's talk about your growth.

Book a consultation with Sid, A37's founder — he'll review your brand and show you where the fastest wins are.

Book a consultation

Related services.

Conversion

Web & Store Development

Websites & storefronts — Shopify, WooCommerce, Magento, custom

Conversion

UI/UX Optimization

CRO for product pages and checkout journeys

Conversion

Branding

Identity systems D2C brands grow into

Acquisition

Performance Marketing

Paid ads managed against contribution margin, not ROAS theatre

Everything your eCom brand
needs to grow.

Book a consultation
Performance Marketing for eCommerce brands — Paid Ads, Conversion Optimization, Analytics & Reporting

Performance Marketing

  • Paid Ads
  • Conversion Optimization
  • Analytics & Reporting
SEO Services for eCommerce brands — Technical SEO, Keyword Strategy, Content, Rankings

SEO Services

  • Technical SEO
  • Keyword Strategy
  • Content
  • Rankings
Digital Marketing for eCommerce brands — Full-Funnel, Social Media, Email & WhatsApp, Analytics

Digital Marketing

  • Full-Funnel
  • Social Media
  • Email & WhatsApp
  • Analytics
Email Marketing for eCommerce brands — Klaviyo Flows, Campaigns, Segmentation, Deliverability

Email Marketing

  • Klaviyo Flows
  • Campaigns
  • Segmentation
  • Deliverability
WhatsApp Marketing for eCommerce brands — Broadcasts, Cart Recovery, Chat Automation, WhatsApp API

WhatsApp Marketing

  • Broadcasts
  • Cart Recovery
  • Chat Automation
  • WhatsApp API
Content & Video Creation for eCommerce brands — Copywriting, Design, Reels & Shorts, Blogs & Articles

Content & Video Creation

  • Copywriting
  • Design
  • Reels & Shorts
  • Blogs & Articles
Web Design for eCommerce brands — Next.js, Responsive Design, Prototyping, CMS

Web Design

  • Next.js
  • Responsive Design
  • Prototyping
  • CMS
UI/UX Optimization for eCommerce brands — CRO, A/B Testing, Checkout UX, Heatmaps

UI/UX Optimization

  • CRO
  • A/B Testing
  • Checkout UX
  • Heatmaps
Mobile Apps for eCommerce brands — iOS & Android, Push Re-engagement, Loyalty, One-Tap Reorder

Mobile Apps

  • iOS & Android
  • Push Re-engagement
  • Loyalty
  • One-Tap Reorder
Branding for eCommerce brands — Logo Design, Strategy, Style Guides, Visual Identity

Branding

  • Logo Design
  • Strategy
  • Style Guides
  • Visual Identity
AI & Automation for eCommerce brands — AI Funnels, Chatbots, CRM Automation, Personalization

AI & Automation

  • AI Funnels
  • Chatbots
  • CRM Automation
  • Personalization
Marketplace Mgmt for eCommerce brands — Amazon & Noon, Flipkart & Myntra, Listings & Ads, Buy Box

Marketplace Mgmt

  • Amazon & Noon
  • Flipkart & Myntra
  • Listings & Ads
  • Buy Box
Process Optimization for eCommerce brands — Order Flows, Fulfilment, Returns, SOPs & Dashboards

Process Optimization

  • Order Flows
  • Fulfilment
  • Returns
  • SOPs & Dashboards
eCom Consultants for eCommerce brands — Growth Audits, Advisory, Market Entry, Team Structure

eCom Consultants

  • Growth Audits
  • Advisory
  • Market Entry
  • Team Structure

Let's Work Together

Stop managing marketing. Start growing your brand.

Start your free 15-day trial. We'll show you exactly how A37 would run your brand's growth, no fluff, no pressure, no pitch deck.

Start 15-Day Trial

No card required · Cancel anytime · Custom plan for your brand

Web design where conversion is the brief

Pretty is not the KPI

An eCommerce site has one job: turn attention into orders without wasting the traffic you paid for. A37 designs and builds stores where every template decision — product page hierarchy, collection layout, cart flow, page speed — is made against conversion data rather than taste. The build stack is modern (Next.js for custom fronts, or your Shopify, WooCommerce, and Magento themes done properly), responsive by default, and fast enough to protect the SEO rankings your content earns.

Design decisions are informed by the same research discipline as our UI/UX optimization practice: heatmaps, session recordings, and funnel analytics from stores like yours, so the first version launches closer to right and the conversion pillar starts working from day one.

From brief to launch, and what happens after

Engagements cover the full arc: prototyping, design system, CMS setup so your team can publish without developers, and launch QA across devices. Where a branding refresh precedes the build, the visual identity flows straight into the design system; where the store exists and mostly works, we will honestly recommend optimization over a rebuild — redesigns are expensive ways to avoid a diagnosis.

After launch, the site becomes the destination every other channel feeds: performance marketing clicks, email journeys, and organic visits all land on templates built to convert them. Scope and pricing are set per project after a free consultation, and ongoing growth typically continues under the Loop Managed plan.

Speed, accessibility, and the mobile-first reality

In India and the GCC, 80%+ of your sessions are mobile, often on mid-range devices over inconsistent networks — so performance budgets are part of the design brief, not an afterthought. Builds target fast Core Web Vitals, image discipline, and interaction patterns that work with thumbs, which protects both conversion and the SEO rankings that depend on page experience.

Accessibility gets the same treatment: semantic structure, contrast, and keyboard navigation are cheap at build time and expensive to retrofit. The result is a store that converts more of every audience — and a codebase your next developer thanks you for.

Migration without losing your rankings

The most expensive redesign mistake is invisible until month two: lost organic traffic from broken URLs, missing redirects, and template changes that strip the on-page signals SEO spent a year earning. Every A37 build ships with a migration protocol — URL mapping, 301 hygiene, structured data parity, and pre/post crawls — so the new store inherits the old one's equity instead of burying it.

Post-launch, the site is instrumented from day one: analytics events, heatmaps, and Core Web Vitals monitoring, so the optimisation loop starts with data instead of waiting a quarter to discover what the redesign changed.

Frequently asked questions

Do you build on Shopify or custom stacks?

Both. We design and build on Shopify, WooCommerce, and Magento, and build custom storefronts on Next.js where the brand's requirements justify it.

Will a redesign fix my low conversion rate?

Sometimes — but often a targeted UI/UX optimization engagement fixes the actual leaks for a fraction of the cost. We audit first and recommend honestly, even when it means a smaller project for us.

How long does an eCommerce site build take?

Typically 4–10 weeks depending on scope: template redesigns land faster, custom Next.js builds with CMS and integrations take longer. You get a fixed timeline with the quote.

Will my team be able to update the site?

Yes — CMS setup and training are part of the scope, so your team can manage products, pages, and content without waiting on developers.

Is web design part of the Loop Managed marketing plan?

No, builds are scoped as standalone projects. Most brands then run growth on the Loop Managed plan, where the new site becomes the landing ground for every channel we operate.

Start 15-Day Trial