Most D2C brands run ads. Few run ads that make money. A37's Performance Marketing service manages your Meta and Google campaigns around one number: return on ad spend.
ROAS-focused · Senior operators · No long-term contracts
Built on the platforms you already run
D2C founders running their own paid ads, or briefing a generic agency, typically hit the same wall. CAC climbs. ROAS drops. The creative that worked last month isn't working now. And nobody seems to own the problem.
The issue isn't the platform. It's that paid media is being treated as a campaign tactic instead of a growth system.
A37 approaches performance marketing the same way an operator approaches a P&L: every rupee of ad spend has to earn its place. We manage the full system: strategy, audiences, creative briefs, campaign structure, and weekly optimisations, all anchored to your profitability targets.
Most paid media agencies optimise for ROAS because that's the metric clients see. We optimise for profitable ROAS, factoring in your product margin, CAC, LTV, and return rate to ensure your ad spend is actually building the business, not just filling the funnel.
Three things we track that most agencies don't:
Is each new customer worth what you paid to acquire them?
Which platform actually makes money after creative costs?
Are your paid acquisition customers repeating, or churning after one order?
Week 1
Account structure, historical creative, and audience review, plus pixel, Conversions API, and GA4 verification. We don't scale spend on broken data.
Week 2
Full-funnel rebuild: consolidated campaign structure, clean audience segmentation, and budget split tied to your CAC and ROAS targets.
Week 2–4
Hooks and angles briefed from customer research, launched in structured tests, at least three concepts live at all times.
Weekly
Weekly review against contribution margin, not platform-reported ROAS. Winners scale, losers die fast, budget follows profit.
Monthly
Creative and cohort analysis, next month's testing plan, and an honest read on what the platform data does and doesn't prove.
Ad Platforms
Tracking
Feeds & Catalogs
Reporting
Not the right fit if you haven't validated your product and are spending less than ₹50,000/month, performance marketing needs a baseline to optimise.
A37 Loop
A37 Loop bundles strategy, content, publishing, ads, and reporting into one AI-powered subscription, from $99/mo. 15-day free trial, no card needed.
Explore A37 LoopBook a consultation with Sid, A37's founder — he'll review your brand and show you where the fastest wins are.
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Start your free 15-day trial. We'll show you exactly how A37 would run your brand's growth, no fluff, no pressure, no pitch deck.
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A paid team can hit its ROAS target while the business loses money — discounts, returns, fees, and shipping never show up in the ads dashboard. A37 manages Meta and Google budgets to contribution margin: the campaigns are judged on what they add to your P&L after real costs, which changes bidding, audience, and offer decisions from day one. That is what performance marketing looks like when it is run by people who have owned the profitability line, not just the ad account.
Creative is treated as the main lever, not an afterthought: winning organic content from content creation becomes ad creative, ad-winning hooks become email subject lines, and everything learned lands in Loop OS so the account compounds instead of resetting with every new campaign.
Engagements cover full-funnel paid: prospecting campaigns that feed acquisition, retargeting tuned to frequency caps rather than budget-burn, and click-to-WhatsApp campaigns wired into WhatsApp journeys for India and GCC audiences. Attribution gets the unglamorous discipline it needs — UTMs, GA4 events, and channel truth-checks — so budget moves toward what actually produces orders.
Paid works best when the destination converts: pair it with UI/UX optimization to raise the conversion rate every click lands on, or run the whole system under the Loop Managed plan. Either way, start with the 15-day free trial and get your paid account audited inside the growth plan.
Modern paid performance is decided in the creative, so engagements run a steady testing cadence: new hooks and formats every week, drawn from content winners, video cutdowns, and the objections mined from reviews and support chats. Fatigue is watched per audience, and losers are killed fast — the budget's job is finding winners, not funding habits.
Account structure gets equal discipline: consolidated campaigns that feed the algorithms enough signal, exclusion hygiene so prospecting stops paying for customers retention already owns, and pixel plus server-side tracking that survives iOS privacy weather. It is unglamorous work, which is exactly why it compounds while competitors rebuild their accounts every quarter.
Monthly reports are built to survive scrutiny: spend, revenue, and contribution by campaign objective; cohort views that separate new-customer acquisition from retention revenue paid ads should not claim; and honest attribution notes wherever platforms disagree with analytics. If a founder forwards the report to an investor unedited, it should raise confidence, not questions.
That standard exists because vanity ROAS eventually collapses into a hard conversation — usually mid-scale, when it is most expensive. Starting with margin truth keeps the scaling decisions boring, which is exactly what you want them to be.
Meta (Facebook and Instagram), Google Ads including Shopping and YouTube, and click-to-WhatsApp campaigns. Marketplace ads (Amazon, Noon, Flipkart) run under our marketplace management service.
We report ROAS but optimise for contribution margin — revenue after discounts, returns, fees, and shipping. It is the only number that guarantees the ads are actually making you money.
No. Ad spend is billed directly by Meta and Google to your own accounts, which you always own. Our fee covers strategy, creative direction, build, management, and reporting.
Enough for the algorithms to learn — typically ₹1L+/month in India or AED 10K+/month in the GCC. Below that we'll usually recommend fixing conversion or retention first, honestly.
Account audit and strategy land during your 15-day trial; new campaign structures typically go live within the first two weeks of a paid engagement, faster if your pixel and catalogue are already healthy.
