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ConversionUI/UX Optimization

Traffic is expensive.Conversion is free.

Every visitor who bounces took ad money with them. Before you spend another rupee on acquisition, we find where your store leaks, product pages, cart, checkout, mobile, and fix it with evidence, not opinions.

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Research-driven · Test-verified · Accountable to conversion rate

Built on the platforms you already run

HotjarMicrosoft ClarityGA4FigmaShopifyWooCommerce

You don't need a redesign. You need a diagnosis.

When conversion is low, the reflex is a redesign: six weeks, five figures, and a new theme that converts exactly like the old one, because nobody found out why visitors were leaving.

The answer is already in your data. Session recordings show where thumbs hesitate. Funnel analytics show which step bleeds. Reviews and support chats tell you the objection your product page never answers.

A37 runs UI/UX as an optimisation loop: research finds the leak, a hypothesis names the fix, a test proves it, and the win compounds into the next month's baseline.

The full optimisation loop, research to result.

Research & Audit

  • Heatmaps and session recordings on money pages
  • Funnel analytics: where each step leaks, on which device
  • Checkout and form friction audit
  • Review and support-chat mining for unanswered objections

UX & UI Fixes

  • Product page hierarchy: images, offers, social proof, size guidance
  • Cart and checkout flow simplification
  • Mobile-first fixes, where 80%+ of your traffic lives
  • Speed and Core Web Vitals improvements that hold rankings

Testing Programme

  • Prioritised hypothesis backlog scored by impact and effort
  • A/B tests on offers, layouts, and copy where traffic allows
  • Before/after measurement where it doesn't
  • Every result logged, so no test is ever run twice

Measurement

  • Conversion rate by device, source, and landing page
  • AOV and revenue-per-session tracking
  • Checkout completion and cart-abandonment rates
  • Monthly report with next month's test slate

Evidence beats taste.

Design opinions are free and everyone has one. Conversion data settles the argument. The stores that win aren't the prettiest, they're the ones that answer the customer's next question one scroll before it's asked.

Three things the optimisation loop buys you:

  1. 01

    Cheaper growth than ads

    Lifting conversion 20% does what a 20% bigger ad budget does, permanently, without the auction.

  2. 02

    Compounding baseline

    Every verified win becomes the new floor. Month six converts on everything months one through five learned.

  3. 03

    Better ads for free

    The objections we find in research become the hooks your ads and emails lead with.

How an engagement runs.

  1. 1

    Day 0–3

    Instrument & audit

    Heatmaps, recordings, and funnel tracking go live. The first leak list usually writes itself within days.

  2. 2

    Week 1

    Hypothesis backlog

    Every issue becomes a scored hypothesis: what we'll change, what we expect, how we'll know.

  3. 3

    Week 2+

    Ship the fixes

    Highest-impact, lowest-effort changes ship first, usually PDP and checkout, on your existing theme.

  4. 4

    Ongoing

    Test & verify

    Changes are measured against baseline. Winners stay, losers teach, everything is logged.

  5. 5

    Monthly

    Report & compound

    Conversion, AOV, and revenue-per-session versus baseline, plus next month's test slate.

The stack we run it on.

Research

HotjarMicrosoft ClarityGA4

Design

Figma

Storefronts

ShopifyWooCommerceMagentoCustom

Performance

PageSpeed InsightsCore Web Vitals

Execution Engine

A37 Loop OS

Is this the right fit?

  • You're paying for traffic that converts under 1.5%
  • Mobile conversion is far below desktop and nobody knows why
  • You're considering a redesign but can't say what's actually broken

When it isn't the right fit

If your store gets under ~5,000 sessions a month, fix acquisition first, start with Loop Managed.

Scoped to your store, priced to its upside.

Custom pricing

Scoped after a free UX audit

Start 15-Day TrialBook a consultation

Research-driven · Month-to-month · No lock-in

  • Every engagement starts with a free audit, you'll see the leak list before you commit.

A37 Loop

Want this plus your whole marketing, on loop?

A37 Loop bundles strategy, content, publishing, ads, and reporting into one AI-powered subscription, from $99/mo. 15-day free trial, no card needed.

Explore A37 Loop

Let's talk about your growth.

Book a consultation with Sid, A37's founder — he'll review your brand and show you where the fastest wins are.

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Related services.

Conversion

Web Design

Design that sells, not just looks

Conversion

Web & Store Development

Websites & storefronts — Shopify, WooCommerce, Magento, custom

Conversion

Branding

Identity systems D2C brands grow into

Acquisition

Performance Marketing

Paid ads managed against contribution margin, not ROAS theatre

Everything your eCom brand
needs to grow.

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Conversion rate optimization, evidence first

Your cheapest growth is the traffic you already have

Lifting conversion from 1.2% to 1.6% does what a 33% bigger ad budget does — permanently, without the auction. That is the economics behind conversion rate optimization, and why it usually beats spending more on performance marketing for brands converting under 1.5%. The catch: real CRO is a research discipline, not a listicle of best practices. Session recordings show where thumbs hesitate; funnel analytics show which step bleeds on which device; reviews and support chats hand you the objection your product page never answers.

A37 runs the loop end to end: instrument, diagnose, hypothesise, ship, verify. Fixes concentrate where money moves — product pages, cart, checkout, and mobile, where 80%+ of India and GCC traffic lives — and every verified win becomes the new baseline for the conversion pillar.

How the optimisation loop compounds

Month one instruments the store and ships the highest-impact, lowest-effort fixes (usually PDP hierarchy and checkout friction). From there the hypothesis backlog drives a steady testing cadence: A/B tests where traffic allows, before/after measurement where it does not, every result logged so nothing is tested twice. Speed and Core Web Vitals work protects your SEO rankings while it lifts conversion.

The research also pays sideways: objections discovered in recordings become hooks for ads and email, and layout wins inform any future web design work. Engagements are custom-scoped after a free UX audit — you see the leak list before you commit — and the 15-day free trial is the fastest way to get that audit started.

The five leaks we find most often

Across audits, the same five leaks appear constantly: product pages that bury the buying information (size, delivery, returns) below the fold; carts that surprise with shipping costs; checkouts demanding account creation; mobile menus hiding the categories that sell; and speed budgets blown by uncompressed media. None requires a redesign — all of them bleed revenue daily.

Fixing them compounds beyond the store: better product pages raise quality scores for performance ads, faster templates protect SEO, and clearer information reduces the support tickets your operations team fields. Conversion work is quietly the most connected service in the stack.

What a first audit actually contains

The free audit is a working document, not a teaser: funnel numbers by device with the biggest leak quantified in monthly revenue, annotated screenshots of the five worst friction points, and a prioritised fix list scored by impact and effort. Brands are free to execute it with their own developers — enough do that the audit has to be good, and some return a quarter later for the testing programme once the easy wins are banked.

Frequently asked questions

What conversion rate should my store aim for?

Healthy D2C stores typically convert 1.5–3% depending on category and traffic mix; mobile usually runs lower than desktop. If you're under 1.5% with decent traffic, optimisation is almost always cheaper than more ads.

Do you redesign the whole store?

No — we fix the leaks on your existing theme. If research shows the platform itself is the constraint, we'll say so and scope a proper rebuild through our web design practice instead.

What if I don't have enough traffic for A/B tests?

We use before/after measurement with agreed baselines instead. Statistical purity matters less than shipping verified improvements — every change is still measured and logged.

Which tools do you use for CRO research?

Hotjar and Microsoft Clarity for heatmaps and session recordings, GA4 for funnel analytics, and Figma for design work — installed on your accounts, so the data stays yours.

How is UI/UX optimization priced?

Custom-scoped after a free UX audit that shows you the leak list first. Engagements run month-to-month with no lock-in, and results are reported against conversion, AOV, and revenue per session.

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