Be the answer — in Google, in Maps, and in AI.
Search is three surfaces now. We build all three: classic rankings, the local map pack, and the answer an assistant gives when someone asks for a business like yours.
Free audit first · Six-month programme · 30 tracked keywords · Content, local and links all included
Your customers stopped scrolling to find you.
They ask a map. They ask an assistant. Most agencies still optimise only the ten blue links — the one surface that shrank.
The map pack eats local intent
For anything with a location, Google answers with three listings and a map before a single classic result. If you are not in those three, what sits below barely matters.
AI answers don't show ten links
An AI Overview or a ChatGPT reply names one or two businesses and moves on. There is no page two to climb from. You are either in the answer or you are not in the room.
Being cited beats being ranked
AI engines quote sources they can parse and trust. That is a different job to chasing keywords — it is structure, entities, evidence and credentials.
One plan, three engines.
SEO, AEO and GEO are not three things you buy separately. They share the same content, the same schema and the same architecture, which is exactly why we run them as one.
Search Engine Optimisation
Rank in Google's classic results and in the local map pack. Technical health, on-page depth, service and location pages, citations and links.
Answer Engine Optimisation
Win the featured snippet and the AI Overview. Answer-first content, FAQ and HowTo schema, and questions written the way people actually ask them.
Generative Engine Optimisation
Get named by ChatGPT, Gemini, Claude, Perplexity and Copilot. Entity-rich guides, comparison pages, consistent brand mentions across directories, llms.txt.
Thirty keywords, chosen to be won.
Not a spreadsheet of five hundred terms you will never rank for. Thirty, mapped to specific pages, tracked and reported every month.
10 Primary keywords
Your category and your city. The highest volume, the hardest competition, and the terms that define what you are — “medical centre Dubai”, “dental clinic Dubai”.
10 Secondary keywords
Service-level and neighbourhood terms, one step down in volume and several steps down in difficulty — “dentist Al Nahda”, “teeth whitening Dubai”.
10 Long-tail keywords
Questions and “near me” searches. Lower volume, far higher intent, and the terms AI assistants answer most often — “emergency dentist near me”, “how much is teeth whitening”.
Every “near me” keyword is paired with its own geo-tagged landing page and a matching Google Business Profile service area. These are the searches people make when they are ready to walk in today, and they are the ones most agencies leave on the table.
Every number here is a commitment.
Not “content marketing” and “ongoing optimisation”. This is the published schedule, and it is the same schedule your monthly report is written against.
Foundation
Built once, and everything after it runs on top.
- Technical, on-page and content-gap auditFull site
- Competitor SEO analysisTop 5
- Keyword strategy — primary, secondary, long-tail30 keywords
- Topical map and content silo architectureEvery service
- Homepage expansion plan1,800–2,200 words
- Service page architecture — parent page plus sub-service pagesEvery service
- Location and proximity page planEvery area you serve
- Google Business Profile overhaulComplete
Local cadence
A profile that goes quiet drops out of the map pack. This is what keeps it in.
- Google Business Profile posts3
- Geo-tagged images published3
- Offer published1
- Customer question answered1
- Video uploaded1
- Blog articles published2
Content, authority and reporting
The compounding half. Volume with a topical map behind it, not volume for its own sake.
- Blog articles, written and published8
- New images20+
- Videos published4
- Questions and answers seeded15
- New reviews earned15
- Review reply rate100%
- Link-building channels worked10
- Ranking, traffic and leads report1
The build-out
The work that only pays off at scale, which is why the programme runs six months.
- Local citations, all NAP-consistent120+
- Schema types deployed sitewide7+
- Technical SEO checklist16 points
- llms.txt and AI-crawler-clean architectureIncluded
Depth is the thing Google and AI both reward.
One thin page about a service ranks for nothing and gets quoted by nobody. We build silos instead: a parent page per service, treatment pages beneath it, cost guides and FAQs beneath those.
- CategoryMedical Centre Dubai
- ServiceDental Clinic Dubai
- TreatmentTeeth Whitening
- Cost guideTeeth Whitening Cost
- FAQ / aftercareDoes it hurt? How long?
Every article links up to its parent page and sideways to related topics. That structure is what passes authority efficiently — and it is what gives an AI crawler a clean, complete path through your whole site instead of a handful of orphaned pages.
Own the map before you own the page.
For a business with an address, the local pack is the result. Everything else is what people read once they have already chosen from it.
Google Business Profile, worked weekly
Three posts, three geo-tagged photos, an offer, an answered question and a video — every week, not when someone remembers.
120+ citations, one NAP
Google, Bing Places, Apple Maps, Yelp, Foursquare, industry directories and local listings, every one carrying identical name, address and phone.
Location and proximity pages
A page for each neighbourhood you serve, plus pages for the landmarks people actually search by — near the metro, near the mall, near the hospital.
Reviews, earned and answered
Fifteen new reviews a month and a 100% reply rate. Reviews naming the treatment and the area are the ones that move the pack.
The technical work, itemised.
Sixteen checks and ten link channels. Nothing here is an upsell later.
Technical SEO checklist
- Core Web Vitals optimisation
- LocalBusiness schema
- Organization schema
- FAQ schema
- HowTo schema
- Breadcrumb schema
- Review schema, where eligible
- Industry-specific schema
- XML sitemap
- Image sitemap
- robots.txt optimisation
- Canonical tags
- Internal linking by service cluster
- WebP image optimisation
- Geo-tagged images
- Search Console indexation monitoring
Link building, ten channels
- Local citations
- Niche industry directories
- Guest posts
- Contextual backlinks
- PR mentions
- Brand mentions
- Image submission links
- Social profile links
- Web 2.0 properties
- Q&A and forum contributions
Relevance and authority over raw volume. A link count is easy to inflate and worth nothing when it is.
Numbers we have actually put on the board.
Organic traffic growth
D2C footwear, India
Page-1 keywords
Arabic and English, GCC
Page-1 keywords, pan-India
Home and furniture
From Sid's 21+ year eCommerce and search operator career — the experience this programme is built on, not a case study bought in.
Six months, three phases.
SEO is not slow because agencies are slow. It is slow because authority is earned in public and Google waits to see whether you keep going.
Foundation
Audit, competitor analysis, the thirty keywords, the topical map, the page architecture and the Google Business Profile overhaul. You see the audit and the keyword strategy inside week two.
Execution
Pages built, schema shipped, eight articles a month, the weekly local cadence running, citations and links compounding. First ranking movement usually shows here.
Compounding
Long-tail terms start converting, map pack positions hold rather than bounce, and AI engines begin naming you. This is where the traffic curve bends.
What a six-month programme aims at
- 50+ keywords ranking in the top 10
- Top-3 map pack positions across your core terms
- Organic becoming your cheapest source of leads
- AI assistants naming you when asked for your category
Targets, not guarantees. What you actually reach depends on your city, your competition and where you are starting from — which is the first thing the free audit tells you.
One fee. Everything above.
per month
- Six-month minimum term. SEO compounds — anything shorter and you pay for the build without ever collecting the return.
- Content, images, videos, citations and link building are all included. No per-article fees and no per-citation fees.
- Paid directory fees, ad spend and any third-party tool licences you want in your own name are separate and billed at cost.
Free audit before you commit · No setup fee · Month-to-month after the first six
Who this is built for.
- You serve customers from a physical location or a defined service area
- People search for what you do by need and by neighbourhood — clinics, salons, real estate, restaurants, professional services
- You have a website you can add pages to
- You can commit to six months before judging the result
When to say no
This is the wrong service if you need leads this week. The first meaningful movement lands around month three. If you need volume now, start with paid search and run this alongside it — that is the honest sequence, and we will tell you so on the call.
The things people ask before they sign.
What is the difference between SEO, AEO and GEO?
Why a six-month minimum term?
Do you write the content, or do I?
Do I need a new website first?
What is actually in the free audit?
Will you work on my Google Business Profile directly?
What if my city is very competitive?
Can I see the keyword list before I commit?
Find out where you actually stand.
The free audit shows your current rankings, your map pack position, whether AI engines can read your site at all, and the thirty keywords we would go after.
No obligation, and you keep the audit. If SEO is the wrong move for you right now, we will tell you that instead.