Lifecycle Flows
- Welcome series that sells your brand before it sells product
- Abandoned cart and browse-abandonment recovery
- Post-purchase: onboarding, cross-sell, review requests
- Win-back and sunset flows that clean as they convert
RetentionEmail Marketing
The channel you own.The revenue you keep.
Every rupee and dirham you spend on ads rents attention. Your email list is the one channel you own outright, and for most D2C brands it's sitting there unsegmented, underused, and blasting discounts. We turn it into a revenue engine.
Flows + campaigns + segmentation · Senior operators · Accountable to revenue
Built on the platforms you already run
KlaviyoMailchimpOmnisendPopups & quizzesOptinMonsterTypeform
Your list isn't small. It's ignored.
Most D2C brands treat email as a discount megaphone: one blast to everyone whenever sales dip. Open rates slide, unsubscribes climb, and the brand quietly trains its best customers to wait for coupons.
The real money is in the automations nobody has built: the welcome series that converts first-time browsers, the cart flow that recovers checkouts, the post-purchase sequence that turns one order into three.
A37 runs email the way operators do: flows first, campaigns second, segments always, and every send measured against revenue per recipient, not open rates.
The full email engine, built and run for you.
Campaigns
- Weekly campaign calendar planned around launches and seasons
- Copy and design in your brand voice, every send
- Festive and sale-period campaign sprints (Diwali, White Friday, Ramadan)
- Winning ad hooks repurposed into subject lines
Segmentation & Deliverability
- Segments by CLV, purchase behaviour, and engagement
- List growth: popups, quizzes, and on-site capture that converts
- Deliverability hygiene: domain warm-up, DMARC/SPF/DKIM, list cleaning
- Zero-party data collection baked into every flow
Measurement
- Revenue per recipient and flow-level revenue attribution
- Email's share of total revenue tracked monthly
- A/B tests on subject lines, offers, and send times
- Monthly report with next month's calendar
Flows beat blasts.
A campaign earns revenue once. A flow earns it every day, from every new customer, without anyone pressing send. That's why we build the automations before we touch the calendar.
Three things operator-run email buys you:
- 01
Revenue that compounds
Flows work every new subscriber and every new order automatically, so email revenue grows with your list instead of your effort.
- 02
Margin-safe promotions
Segmented offers mean your loyalists stop getting the discounts they'd have bought without, and your at-risk customers get the nudge they need.
- 03
A channel ads can't touch
No auction, no CPM inflation, no algorithm change. The list you build this year keeps paying next year.
How an engagement runs.
- 1
Day 0–2
List & flow audit
We audit your ESP, flows, segments, and deliverability, and find the revenue leaking out of your funnel today.
- 2
Day 3–7
Flow architecture
The core automations are mapped against your catalogue and margins: which flows, what offers, which segments.
- 3
Week 2
Build & launch
Flows go live in priority order, cart recovery first, and the first month's campaign calendar is approved in one sitting.
- 4
Weekly
Send & optimise
Campaigns ship on calendar. Every send feeds the test log: subject lines, offers, and timing keep sharpening.
- 5
Monthly
Report & compound
One report: email revenue, flow performance, list growth, and what next month will do better.
The stack we run it on.
ESPs
KlaviyoMailchimpOmnisend
List Growth
Popups & quizzesOptinMonsterTypeform
Deliverability
Google PostmasterDMARC/SPF/DKIM tooling
Analytics
GA4Looker Studio
Execution Engine
A37 Loop OS
Is this the right fit?
- You have traffic and orders but email is under 15% of revenue
- Your 'email strategy' is a discount blast when sales dip
- You're on Klaviyo or Mailchimp but only the default flows run
When it isn't the right fit
If you also need the acquisition side run for you, Loop Managed includes this engine end-to-end.
Included in Loop Managed, from $499 a month.
From $499/month
As part of Loop Managed
No credit card required · 15 days free · Month-to-month
- Start with the 15-day free trial: your flow audit and first fixes land inside it.
A37 Loop
Want this plus your whole marketing, on loop?
A37 Loop bundles strategy, content, publishing, ads, and reporting into one AI-powered subscription, from $99/mo. 15-day free trial, no card needed.
Explore A37 LoopLet's talk about your growth.
Book a consultation with Sid, A37's founder — he'll review your brand and show you where the fastest wins are.
Book a consultationRelated services.
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Everything your eCom brand
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