A37 is an eCommerce marketing company built by operators who have actually run D2C businesses, not consultants who advise on them from the outside.
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₹100 Cr+
India revenue built
21+
Years in eCommerce
We create digital experiences for brands and startups by using creativity & technology. Your digital presence is the key to increased traffic and direct conversions.
After 21+ years of building and scaling eCommerce businesses, from fashion brands in Dubai to footwear D2C in Delhi, from travel marketplaces to boutique resort networks: Sid kept running into the same problem.
Every brand he worked with needed the same thing: a partner who understood eCommerce at the P&L level, could own execution across every channel, and actually delivered revenue growth, not just dashboards.
What they kept getting instead: agencies that ran channels without owning outcomes. Tools that required an operator to use them. Freelancers with no accountability. Marketing that looked busy but didn't move the business.
A37 is the company Sid built to solve that. Not another agency. Not another platform. A complete eCommerce marketing organization, run by operators, powered by AI, that owns your growth engine end-to-end.
And it runs on A37 Loop OS, an AI-native operating system built for eCommerce marketing that amplifies the team's expertise instead of replacing it, so your growth engine gets smarter every month.
Most eCommerce brands don't fail because of poor products. They fail because acquisition, conversion, retention, operations, and profitability operate independently. A37 exists to align these into one growth engine.
Shahnawaz Sid
Founder & CEOSid has spent 21+ years building eCommerce businesses, not advising from the sidelines. He has owned P&Ls, led teams of 25+, managed AED 3M+ in annual ad budgets, and built brands from near-zero to category leaders.
eCommerce Lead
Scaled the brand from a local fashion retailer to AED 10M+ eCommerce revenue across six GCC markets. Built profitable presence on Amazon, Noon, Namshi, 6thStreet, and Boksha simultaneously. Achieved 180+ Page-1 keywords and led a cross-functional team of 11.
General Manager eCommerce
Took a D2C footwear brand from 300 to 6,000 monthly orders in 18 months. Grew revenue to ₹15 Crore+. Built a 25-member team from scratch. Grew organic traffic 500%.
Assistant Vice President
Led a 20-person, 4-team digital product organisation at one of India's biggest travel brands.
Amex USA · ASearch Online · Weblaunch LLC · Kale Ltd · Astell Inc
Building digital businesses across product, UX, engineering, and growth since 1999.
What this means for your brand: when A37 recommends a strategy, it comes from someone who has executed it, owned the P&L consequences, and built the playbook through real-world results, not theory.
“Sid is deeply passionate about UX and UI and very skilled at his trade. He doesn't get tunnel vision and is able to connect his work with the broader business goals, sharp time to market, working with multiple departments on conflicting requirements, and still getting the work out on time.”
Mohit Gupta
ex-CEO, Zomato
“A creative self-starter, Sid was a dependable one around. His creative skills, an eye for detail, and customer sensitivity led to several successful projects.”
Vaibhav Dayal
ex-CSO, Patanjali
“Sid can be rightly classified as a perfectionist. Immensely creative, aptly relates businesses and business models with his strategy and conceptual skills. Strongly recommended as a vendor and partner of choice.”
Vikas Sethi
ex-VP, Jio
Most agencies invoice you for posts, reports, and campaigns. We track revenue, ROAS, CAC, and LTV, and we are accountable to those numbers. If your growth engine isn't working, that's our problem to fix.
Every strategy decision at A37 is made by someone who has owned eCommerce P&Ls. We've lived in the same problems your brand faces, inventory pressure, margin compression, CAC inflation, marketplace complexity.
Agencies run channels. A37 runs the full growth engine: acquisition, conversion, marketplace, retention, operations, and profitability, as one integrated system.
Every campaign, every creative test, every data point is stored, analysed, and built on. Month 6 is smarter than Month 1 because we know your brand deeply.
Most agencies optimise one or two of these. A37 runs all six, because that's what it takes to build a scalable eCommerce business. Hover a tile to see what each pillar covers.
a37.in, serving D2C brands across India
a37.ae, serving brands across the Gulf
Also active: UK · USA (for brands with India/GCC operations or expansion ambitions)
No pitch. No fluff. One article from operators who have been in the weeds of D2C growth for 21+ years. Join founders across India and UAE.
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Most marketing agencies are staffed by people who have only ever worked at marketing agencies. A37 is different by construction: it was founded by Sid after 21+ years of running eCommerce businesses — owning P&Ls, managing AED 3M+ annual ad budgets, leading 25+ person teams, and scaling brands from near-zero to category leaders across India, Dubai, and the wider GCC. When A37 audits your brand, the questions come from someone who has sat in your chair, not from a template.
That operator lens is codified into the six growth pillars every engagement is diagnosed against: acquisition, conversion, retention, marketplace, operations, and profitability. Most agencies optimise one or two; brands scale when all six move together.
Experience alone does not compound — systems do. Loop OS, A37's execution engine, stores every test, result, and learning from your brand so month six runs on everything months one through five discovered. It powers the Loop Managed service our operators run for you, and it is the same platform your in-house team can drive on the Loop Self Serve plan.
Around the core team sit the specialist practices: SEO, performance marketing, email and WhatsApp marketing, content creation, web design, marketplace management, and AI automation. Each one is run to the same standard: measured in revenue, reported monthly, accountable to the brand's P&L rather than a channel metric.
The track record is public: AED 10M+ revenue built for a single brand, 1,900% order growth, five profitable marketplace channels launched for one company — the full case studies live on the Work page. The endorsements come from operators too: former leaders at Zomato, Patanjali, and Jio have worked with Sid directly and vouch for the way he builds.
If the philosophy resonates, the practical next step is simple: the 15-day free trial puts this team to work on your brand before you pay anything, and the blog shows you how we think before you even start that. Either way, you will get a straight answer about whether A37 fits your stage — including a no, with a pointer to what you should do instead.
A37's method was built inside the two eCommerce markets it serves. Dubai taught marketplace discipline: five profitable channels for one brand across Amazon.ae, Noon, and Namshi, each with its own fee mathematics and campaign calendar. Delhi taught unit economics under pressure: COD returns, price-sensitive categories, and the operations reality behind every glossy growth chart. Both taught the same lesson — channels are rented, systems are owned.
That is why the company invests so heavily in Loop OS and in writing its thinking down publicly on the blog: a method that cannot be explained is a dependency, and A37 is deliberately built to make its clients smarter rather than more dependent.
The name is a nod to the same idea. A37 is a system of parts that only works when every piece moves together — which is exactly how the six pillars treat a brand.
Clients describe the working relationship the same way: direct answers, visible work, and a report that reads like an operator wrote it. There is no account-management theatre — when something underperforms, the report says so first and shows the fix already in motion. That culture comes from the founder's in-house years, where dashboards faced investors, not clients, and spin had no survival value.
It also means we decline work we cannot compound: pre-revenue brands get reading lists and honest pointers instead of retainers, and single-channel requests get routed to the specialist service that actually fits rather than upsold into a plan that does not.
Four commitments govern every engagement. Everything we build for you — accounts, content, data, playbooks — belongs to you, permanently. Every report leads with the number that matters, even when it is unflattering. Every recommendation must survive the question 'would we do this with our own money?' And every client relationship stays month-to-month, because retention earned by results is the only kind worth having.
They read like platitudes until you audit an industry that routinely violates all four. If a provider you are evaluating cannot commit to them in writing, that is signal — take it seriously, whoever you end up hiring. Our version of the commitments in action is on How It Works.
