Marketplaces are a channel,
not a compromise.
Amazon, Noon, Flipkart, and Myntra are where a huge share of your category's demand already searches, browses, and buys. For most D2C brands the question isn't whether to be on marketplaces, it's whether the channel makes money after fees, returns, and ads.
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A37 manages marketplaces as a profit centre: listing SEO that wins search, advertising that defends and expands share, and account operations that keep margins intact.
Marketplace search is its own SEO game.
Every marketplace runs its own search engine with its own ranking factors: title and attribute relevance, conversion rate, fulfilment speed, ratings, and price competitiveness. Winning it is closer to SEO than to advertising, and it compounds the same way.
- Keyword-mapped titles, bullets, and backend search terms per marketplace
- A+ content and image stacks built to convert category browsers
- Review velocity and rating management, the trust signals rankings feed on
- Buy-box monitoring and pricing rules that protect both share and margin
Marketplace ads without margin leaks.
Sponsored products and brand campaigns are pay-to-play on every major marketplace, but they sit on top of 15–35% platform commissions. Run them like social ads and the P&L quietly bleeds. We manage marketplace advertising to TACoS (total advertising cost of sale), so ad spend is judged against total channel revenue, organic included.
Defensive campaigns protect your own listings from competitors; offensive campaigns target their weaknesses. Both only make sense when the unit economics per SKU are mapped first.
Operations decide marketplace profitability.
Account health is the hidden ranking factor: late shipments, cancellations, and unresolved claims suppress visibility on every platform. Inventory placement decides both fees and delivery speed. Returns processing decides whether a sale stays a sale.
A37 connects marketplace management with the same operations discipline we apply to your own store, inventory sync, order routing, claims workflows, and NDR recovery, so growth on the channel doesn't come at the cost of the channel.
Frequently asked questions.
- Will marketplaces cannibalise my D2C website sales?
- Some overlap exists, but marketplace shoppers are largely a different audience: they start their search on the platform and rarely leave it. The practical approach is assortment strategy, hero SKUs everywhere, exclusive bundles and launches on your own store, so each channel has a reason to exist.
- Which marketplace should a D2C brand start with?
- Where your category's demand is: Amazon and Flipkart dominate general eCommerce in India, Myntra owns fashion, and Noon plus Amazon.ae lead the GCC. Start with one, get the unit economics and account health right, then replicate the playbook.
- What is a healthy TACoS for marketplace advertising?
- Mature listings typically sustain 8–15% TACoS; new launches justifiably run higher while buying rank and reviews. The trend matters more than the number, TACoS should fall as organic rank rises. Flat organic rank with rising TACoS means the ads are renting sales, not building position.
- Why did my marketplace sales suddenly drop?
- The usual suspects, in order: a lost buy-box (price or a new seller), an account-health flag suppressing visibility, stock-outs resetting rank momentum, or a competitor outbidding you on your own branded keywords. A structured weekly audit catches all four before they compound.
How A37 runs this pillar for you.
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